Entertaining Intelligent Informative
TheGreenHub.ca is targeting environmentally-conscious consumers.
This demographic is growing dramatically. And content marketing is leading the way.
Statistics Canada reports show that the majority of Canadians have adopted environmentally-friendly behaviours, a dramatic shift from two decades ago. For instance, a recent report offers evidence that energy considerations are playing a major role in the decision to purchase big-ticket items in Canada.
For example, 54 percent of households reported they’d bought a major appliance in the past five years. Of those, nearly two-thirds said water or energy consumption were the biggest factors in their purchasing decision, followed by price consideration (at 55 per cent). This demonstrates the extent to which consumers are adopting green initiatives.
TheGreenHub.ca will be a one-stop, go-to destination for green consumers by featuring online business profiles, articles and marketing.
This growing audience is searching for credible and reliable sources of information and advice. To that end, TheGreenHub.ca has established itself as a trusted authority on green services and products.